Hip Hop N Cool

The Ultimate feel good Hip Hop Anthems

V2TV launch their first album with a compilation concept that's fresh and exciting and has never been executed properly in the marketplace before. Hip Hop 'n' Cool is all about commercial crossover happy summer feel-good classic Hip Hop anthems!! This is in contrast to most Hip Hop albums you see at the moment which are ‘street’, ‘gangster’ and very youth oriented.

But take a Hip Hop album leading with tracks like Salt And Pepa “Whatta Man”, Arrested Development “Mr Wendal”, De La Soul “Eye Know”, Dream Warriors “My Definition Of A Boombastic Jazz Sound”, Soul 2 Soul “Keep On Movin”; Tone Loc "Wild Thing", and so on: you have here a credible yet tremendously commercial & accessible ‘Hip Hop’ album that will appeal to the much broader slightly more mature purchaser.

This album features a massive exclusive from Estelle "1980", V2's bright new hip hop/rnb star. The single is out the week before our album, so you couldn't get much more current and exclusive than that. You may question the principle of including a "current" record on an album which is all about "retro" hip hop. But all you need to do is listen to the Estelle record, look at our artwork and TV ad strategy, and then our decision to include it (and indeed feature it prominently) will make absolute sense.

The album for the summer bbq, the album for the motor with the windows down. This album has researched well in our extensive market investigations recently, and we have a strong belief it will go through the summer as the advertising continues and word of mouth picks up. We wouldn't launch our schedule with it if we didn't really believe in it…